Not a list of tasks.
An integrated acquisition system.
Each layer feeds the next — from the first search to a confirmed consultation. Run any one part in isolation and you get the same inconsistent results most clinics already have.
Four integrated layers. One output: booked consultations.
Most clinics already have one or two pieces — an ad here, a landing page there. The problem is that disconnected parts don't compound. This system does.
Discuss your clinicDemand Capture
Google Ads · Search intent · High-intent keywords
Conversion Infrastructure
Landing pages · Funnel design · CTA hierarchy
Lead Qualification
Forms · Pre-screening · Procedure filtering
Optimisation Loop
Analytics · A/B testing · Monthly reporting
Google captures patients who've already decided.
When a patient searches for a cosmetic procedure, the decision is already forming. We position your clinic at that exact moment — not weeks earlier on a social feed.
Campaigns built by procedure, by city, by intent level. Every euro directed at patients with high intent and high value.
Procedure-specific campaigns
Separate campaigns per procedure (botox, fillers, rhinoplasty, dental implants) — not generic "clinic" targeting.
Geographic precision
City and radius targeting within the Netherlands and Belgium, aligned to your catchment area and price positioning.
Negative keyword architecture
We filter out informational searches, students, and low-intent traffic before you pay a single cent.
Bid strategy by conversion value
Smart bidding optimised for high-value consultations — not just clicks or impressions.
Traffic without conversion infrastructure is just expense.
We build dedicated landing pages per procedure — not generic clinic homepages. One page. One procedure. One path to booking.
Procedure-dedicated pages
One page per procedure. No distractions, no navigation away — a single path to booking.
Trust architecture
Before/after results, doctor credentials, clinic certifications — arranged to answer the questions a patient asks before they commit, not after.
Mobile-first conversion
Over 70% of patient searches happen on mobile. Pages are optimised for thumb-first conversion flows.
Qualification step — example
Not every enquiry deserves a consultation slot.
A qualification layer pre-screens every enquiry by procedure type, budget range, and timeline. Only patients with real intent and real budget reach your calendar.
- Stops price-shoppers before they reach your calendar
- Frees the team from consultations that were never going to book
- Directs enquiries toward your highest-value procedures first
- Raises consultation-to-booking rate by reducing unqualified volume
A system that improves every month.
Every 30 days, we review performance data and make deliberate adjustments — to campaigns, landing pages, and qualification flows. Most meaningful improvements happen between months two and four, as the system tightens.
Monthly performance report
Clear metrics: cost per consultation, consultation-to-booking rate, revenue attributed. No vanity numbers.
A/B testing cadence
Systematic testing of ad copy, landing page headlines, and CTA structure. Data-driven, not opinion-driven.
Quarterly strategy review
We revisit procedure priorities, seasonal demand shifts, and budget allocation every quarter.
Priced as a system retainer.
Not project fees. A monthly engagement — because acquisition infrastructure compounds with consistent management.
Growth System
€1,200/month
- Google Ads setup & management
- 2 procedure landing pages
- Lead qualification flow
- Monthly performance report
- Bi-weekly optimisation
Premium System
Recommended€2,500/month
- Full Google & Bing Ads management
- Up to 6 procedure landing pages
- Advanced qualification funnel
- Weekly reporting + strategy call
- CRO testing programme
- Quarterly market analysis
Ad spend is separate and managed directly by you. We handle strategy, structure, and optimisation.